ARU Zhailau is the leading international jewelry
exhibition of the summer season in Almaty,
traditionally held in June. It brings together top manufacturers, brands, and jewelry industry
professionals from Kazakhstan, CIS countries, and beyond. The
exhibition has become a key date in the business calendar for the Central Asian market and annually confirms its status as the main summer event for the jewelry industry. ARU Zhailau is a time for active purchasing, presenting new collections, and placing orders for the second half of the year. During this period, companies refresh their assortment, showcase seasonal and autumn collections, negotiate supply agreements, and build strategic partnerships. The exhibition creates a favorable business atmosphere for face-to-face communication, negotiations, and decision-making that directly impact business development. Participation in ARU Zhailau gives companies the opportunity to strengthen their market position, expand sales geography, and increase brand recognition in one of the most promising regions. The exhibition attracts a professional audience interested in actual purchases and long-term collaboration, making it an effective tool for increasing sales and developing a dealer network.