Post-exhibition report

The 29th International Jewelry Exhibition ARU

Venue: Expo Center KORME, 3, Dostyk St., Astana, Kazakhstan 
Dates: November 9-12, 2017. 
Organizers: KAZEXPO IEC and BM EXPO Ltd. 
Total number of exhibitors: 67 companies and 12 jewelry craftsmen from 7 countries (Russia, Ukraine, Germany, Czech Republic, Armenia, Georgia and Kazakhstan). 
Total area: 3000 sq.m. 
Visitors: about 11 000 private and trade visitors from all regions of Kazakhstan, as well as from Russia, Ukraine, Turkey, Kyrgyzstan and Uzbekistan. 
Trade Visitors: the organizers have its own database of wholesale customers, which is constantly updated with new companies. As a result during the exhibition a record number (for Astana) of new wholesale customers was registered, which indicates the large-scale work on noticing and reaching the core wholesale customers. In addition to the advertising campaign, the organizers also uses a system of incentives, namely in connection with the 25th anniversary of Aru exhibition, the organizers invited the most active wholesale customers to the official reception on the occasion of the exhibition opening. Thus, exhibitors and wholesale customers had the opportunity to socialize in an informal setting. 

Fair Profile: 
- Gold, silver and platinum jewelry; 
- Precious and semiprecious stones; 
- Watch, costume jewelry; 
- Arms in jewelry performance, souvenirs; 
- Silver gift sets; 
- Jewelry tableware; 
- Jewelry accessories, boxes; 
- Packing 
- Software. 

Opportunities for Exhibitors: 
- To present the Company in a young and dynamically developing capital of Kazakhstan; 
- To find partners for business development; 
- To acquire new customers and strengthen ties with existing customers; 
- To study Kazakhstani jewelry market and competitors; 

The 25th Anniversary International Jewelry Fair Aru in Astana completed its work on October 18, 2015, once again, giving its residents and visitors a holiday of beauty and elegance. This year Aru exhibition was held from 16 to 18 October, the days were warm and sunny. The organizers are assured that this fact, as well as the large-scale advertising campaign contributed to the good attendance of the exhibition. After all, this exhibition was marked by a record number of registered wholesale customers. However, the number of retail customers was not much more than last year, amounting to about 11 000, which is explained by the nature of the current economic situation, both in our country and the world in the whole. But, despite all difficulties, we, as the organizers of the jewelry exhibition are sure of one thing - the culture of exhibitions in Astana develops and the interest, in particular to jewelry, is not decreasing, because jewelry is not only an object of beauty and luxury, but also investments in such unstable times. 

Aru is a specialized jewelry exhibition project in Kazakhstan, which consists of two annual international fairs: spring Aru-Almaty and autumn Aru-Astana. The Aru Fair is held in Kazakhstan since 2003 and is the only jewelry exhibition not only in Kazakhstan but also in the whole Central Asia. Over the years the exhibition has firmly taken its place among special events in the jewelry business in the former Soviet Union and has established itself as a true celebration of beauty and grace. Thanks to its specialization the Exhibition attracts the attention of specialists in jewelry business: jewelers, wholesalers, owners of jewelry stores and amateurs from all over the beautiful Kazakhstan and neighboring countries - Uzbekistan and Kyrgyzstan as well. 

A nice feature for Aru visitors was a "Golden Casket" jewel draw traditionally held among customers. The customers who purchased jewel from the company participating in the draw had a chance to win another jewel during all four days of the exhibition. 15 companies provided jewels for the draw. Participation of companies in the draw was announced repeatedly on a daily basis. 

Informational support is provided by: Navigator Juvelirnoi Torgovli (Russia), Juvelirnoe Obozrenie (Russia), Aiolanta publishing house, informational and analytical agency, Expo-Yuvelir Jewelry Catalogue, Yuvelir.Info portal, Yuvelir.NET international club of jewelers, portal. 

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